The latest ad for Honda’s Civic is another great example of Honda’s brilliant advertising strategy. Again they’ve kept it very simple – taking imagery that on its own would be very dull to watch and bringing it to life using a simple masking technique and great music track. It even goes beyond looking pretty & gets a few marks for messaging (although they do make you wait until the very end) - take a look!

I constantly research motion graphics techniques in order to keep up with the latest trends and to inspire my own work – so it’s rare to find something that rises above the rest and blows me away. This is one such piece.

I really like the clean, crisp graphic style of Capacity’s work.

I’ve been spending my spare time recently developing a couple of Flash games to refresh my Actionscript skills. Along the way i’ve discovered a couple of great projects that have saved me an amazing amount of time. So I’d like to credit them and tell you how they’ve helped me.

The first project is the Actionscript Physics Engine (APE) - it’s basically a physics simulator which allows you to produce real-world forces in Flash. That may well sound incredibly boring, but the great thing is that with the extremely difficult work (creating a game engine) already done – it frees me up to just concentrate on making a fun and compelling game.

While APE astounded me by the shear amount of work that had gone into it – I soon after found another system which is proving to be even more powerful. Box2D for Flash is very similar to APE but has allowed me to achieve a couple of things that I wanted in my game that APE doesn’t yet offer (Angular Velocity in collisions, for those who care). Using  Box2D to do all the complex stuff has left me free to develop two great game ideas.

Watch this space for news on my future game releases.

So here we are. We made it. After growing bored of Leicester after almost 7 years of living there (3 years as a student, 3+ years working) and after seeing literally all of our Uni friends move away one by one, it was time to uproot and make a life for ourselves somewhere we’d be much happier to settle.

Brighton was the city we chose and if you’ve ever visited you’ll know why. It’s bustling, vibrant and most importantly, by the seaside! So here’s to a new start, success and happiness.